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Digital Marketing Foundations: Social Media, SEO, Content Strategy & Ads

Master the essentials of digital marketing, from building an online presence to driving traffic and sales through social media, search, and paid campaigns.

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karin

$299

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30-Day Money-Back Guarantee

Full Lifetime Access
What you'll learn
The fundamentals of digital marketing and strategy
How to design funnels from awareness to conversion
Running ads on Meta, Google, and TikTok
SEO basics, keyword research, and content strategy
Building a consistent social media presence
Using email and SMS marketing effectively
Creating audience personas and segmentation
Tracking KPIs and measuring campaign performance
Hands-on experience with Canva, Google Analytics, and Mailchimp
Building a complete beginner marketing plan and campaign
This course includes:
10 hours on-demand video
10 modules
Access on mobile phones and TV
Certificate of completion

Course Content

Section 1: Introduction to Digital Marketing and Strategy
Lesson 1.3: Aligning digital marketing goals with business strategy
Lesson 1.4: Case Study: A real-world brand’s digital journey
Section 2: Funnel Design - Awareness to Conversion
Lesson 2.1: Understanding the customer journey
Lesson 2.3: Lead magnets and Calls to Action (CTAs)
Lesson 2.4: Workshop: Design a simple funnel for a product/service
Section 3: Paid Media Channels
Lesson 3.2: Google Ads – search, display, shopping campaigns
Lesson 3.3: TikTok Ads – creative trends and formats
Lesson 3.4: Hands-On Demo: Setting up a basic campaign
Section 4: Organic Marketing - SEO & Content
Lesson 4.1: SEO fundamentals (On-Page, Off-Page, Technical SEO)
Lesson 4.4: Exercise: Keyword research and content outline
Section 5: Social Media Tactics
Lesson 5.1: Choosing the right platforms for your audience
Lesson 5.2: Building a consistent brand voice
Lesson 5.3: Engagement strategies vs. virality hacks
Lesson 5.4: Case Study: Viral campaign breakdown
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Course FAQ

  • No. This course is designed for complete beginners

Requirements:
A computer with access to the internet
No programming experience needed - we'll teach you everything you need to know

Course Materials

  • Presentation slides for each module
  •  Case studies and exercises
  •  Templates for funnels, campaigns, personas, and reports
Who this course is for:
Beginners who want to understand digital marketing step by step
Entrepreneurs and small business owners looking to promote their brand online
Content creators who want to grow with SEO and social media
Anyone exploring a career in digital marketing or related fields
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$299

Add to cart

30-Day Money-Back Guarantee

Full Lifetime Access
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$299

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