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Digital Marketing Foundations: Social Media, SEO, Content Strategy & Ads

Master the essentials of digital marketing, from building an online presence to driving traffic and sales through social media, search, and paid campaigns.

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karin

$299

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30-Day Money-Back Guarantee

Full Lifetime Access
What you'll learn
The fundamentals of digital marketing and strategy
How to design funnels from awareness to conversion
Running ads on Meta, Google, and TikTok
SEO basics, keyword research, and content strategy
Building a consistent social media presence
Using email and SMS marketing effectively
Creating audience personas and segmentation
Tracking KPIs and measuring campaign performance
Hands-on experience with Canva, Google Analytics, and Mailchimp
Building a complete beginner marketing plan and campaign
This course includes:
10 hours on-demand video
10 modules
Access on mobile phones and TV
Certificate of completion

Course Content

Section 6: Email and SMS Marketing
Lesson 6.1: Why email still matters in 2025
Lesson 6.2: Segmentation, personalization, and automation
Lesson 6.3: SMS campaigns and compliance
Lesson 6.4: Workshop: Build your first email sequence
Section 7: Audience Segmentation & Personas
Lesson 7.1: Defining target audiences
Lesson 7.2: Persona creation techniques (demographics, psychographics)
Lesson 7.3: Using audience insights from social and analytics tools
Lesson 7.4: Exercise: Create 2 buyer personas
Section 8: Tools for Digital Marketing
Lesson 8.1: Canva for design and brand kits
Lesson 8.2: Mailchimp/ConvertKit for automation
Lesson 8.3: Google Analytics and Looker Studio basics
Lesson 8.4: Hands-On Demo: Create a dashboard to track KPIs
Section 9: KPIs & Performance Measurement
Lesson 9.1: Key digital marketing metrics: CTR, ROI, CAC, LTV
Lesson 9.2: How to measure campaign success
Lesson 9.3: Building dashboards and reporting
Lesson 9.4: Exercise: Analyze a sample campaign’s data
Section 10: Final Project & Next Steps
Lesson 10.1: Recap: Connecting all elements into a single strategy
Lesson 10.2: Building a beginner marketing plan from scratch
Lesson 10.3: Future trends: AI, voice search, Web3 in marketing
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Course FAQ

  • No. This course is designed for complete beginners

Requirements:
A computer with access to the internet
No programming experience needed - we'll teach you everything you need to know

Course Materials

  • Presentation slides for each module
  •  Case studies and exercises
  •  Templates for funnels, campaigns, personas, and reports
Who this course is for:
Beginners who want to understand digital marketing step by step
Entrepreneurs and small business owners looking to promote their brand online
Content creators who want to grow with SEO and social media
Anyone exploring a career in digital marketing or related fields
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$299

Add to cart

30-Day Money-Back Guarantee

Full Lifetime Access
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$299

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