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Digital Marketing Foundations: From First Click to Conversion

Master the essentials of digital marketing, from building an online presence to driving traffic and sales through social media, search, and paid campaigns.

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karin

€ 250

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What you'll learn
Map a full digital marketing funnel and assign appropriate KPIs.
Define an Ideal Customer Profile (ICP) and actionable personas.
Craft a clear value proposition, message hierarchy, and landing page wireframe.
Develop a 30-day content calendar and repurpose long-form content effectively.
Apply SEO fundamentals to improve discoverability.
Create consistent organic social content aligned to brand goals.
Launch beginner-level Meta Ads campaigns and analyze early results.
Set up Google Search campaigns with keyword alignment and ad copy best practices.
Design a 4-email welcome sequence within a simple CRM.
Build a KPI dashboard and summarize performance through a capstone project.
This course includes:
6 hours on-demand video
10 modules
Access on computer, mobile phone and TV
Certificate of completion

Course Content

Digital Marketing Introduction
Lesson 1: The Digital Landscape & Full-Funnel Map
Lesson 2: Audience, ICP, & Personas
Lesson 3: Offers, Messaging, & Landing Pages
Lesson 4: Content Strategy & Calendar
Lesson 5: SEO Basics & Quick Wins
Lesson 6: Social Media Organic – Instagram, TikTok, YouTube Shorts
Lesson 7: Paid Social – Meta Ads Fundamentals
Lesson 8: Paid Search – Google Ads Essentials
Lesson 9: Email & Light CRM – From Lead Magnet to Nurture
Lesson 10: Analytics, Attribution, Optimization & Capstone
Course FAQ

  • No. This course is designed for complete beginners

Requirements:
A computer with access to the internet
No programming experience needed - we'll teach you everything you need to know

Course Materials

Lessons Worksheet

Who this course is for:
Beginners who want to understand digital marketing step by step
Entrepreneurs and small business owners looking to promote their brand online
Content creators who want to grow with SEO and social media
Anyone exploring a career in digital marketing or related fields
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€ 250

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€ 250

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